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Visit AccessWashington, Washington State government portal

Occupation Details
	Printer Version

Advertising and Promotions Managers

in Washington State

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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View this occupation at OnetONLINE

Wages

[Top]

Area	Year	Period	Percentiles					Hourly Average
Area	Year	Period	10th	25th	Median	75th	90th
Washington State	2010	Mar	$17.62	$26.93	$38.50	$59.25	$80.36	$45.24

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Short Term Employment Projections

[Top]

Area	Employment Projections		Change	Growth Rate %	Annual Avg Openings
	2009 2nd Qtr	2011 2nd Qtr
Washington State	721	730	9	0.6	21

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Employment Projections

[Top]

Area	Employment Projections		Change	% Change	Annual Avg Openings
	2008	2018
Washington State	752	822	70	9.3	26

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Training Programs

[Top]

Program Title

Business Marketing and Marketing Management

Public Relations/Image Management

Educational Requirements

This occupation is in Job Zone Four: Considerable Preparation Needed .
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

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Advertising and Promotions Managers

O*NET Characteristics

[Top]

Top 10 Skills

Importance
(0-100)high

Competence Level

Writing

Service Orientation

Active Listening

Reading Comprehension

Time Management

Speaking

Judgment and Decision Making

Persuasion

Critical Thinking

Management of Financial Resources

Go to the O*NET online website for more information on:
Advertising and Promotions Managers

Top 10 Tasks

Importance
(0-100)high

Prepare budgets and submit estimates for program costs as part of campaign plan development.

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.

Assist with annual budget development.

Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Prepare and negotiate advertising and sales contracts.

Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.

Gather and organize information to plan advertising campaigns.

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Confer with clients to provide marketing or technical advice.

Go to the O*NET online website for more information on:
Advertising and Promotions Managers

Top 10 Work Activities

Importance
(0-100)high

Organizing, Planning, and Prioritizing Work

Getting Information

Making Decisions and Solving Problems

Performing for or Working Directly with the Public

Establishing and Maintaining Interpersonal Relationships

Interacting With Computers

Performing Administrative Activities

Communicating with Persons Outside Organization

Thinking Creatively

Identifying Objects, Actions, and Events

Go to the O*NET online website for more information on:
Advertising and Promotions Managers

Top 2 Work Values

Extent
(0-100)high

Achievement

Independence

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Advertising and Promotions Managers

Top 2 Interests

Occupational Interest
(0-100)high

Artistic

Enterprising

Go to the O*NET online website for more information on:
Advertising and Promotions Managers

Alternate Titles

Account Executive, Account Manager, Account Specialist, Advertising Account Executive, Advertising Account Manager, Advertising Agency Manager, Advertising Campaign Manager, Advertising Coordinator, Advertising Director, Advertising Executive, Advertising Manager, Advertising Sales Manager, Advertising Sales Representative, Art Director, Brand Manager, Campaign Director, Campaign Manager, Circulation Director, Circulation Manager, Classified Advertising Manager, Client Services Director, Director of Sales Marketing, Director of Sales and Marketing, Environmental Marketer, Environmental Marketing Representative

Top 15 Industries of Employment

[Top]

Industry Title

Number of Employers in State of Washington

Number Employed in Industry in 2007 in State of Washington

Percent of Total
Employment for Occupation in State of Washington

Growth Projection in State of Washington

Advertising and Related Services

1,584

129

0.0%

N/A%